Ein sicherlich umstrittenes, wenn auch interessantes Buch.
Dazu war auf dem Personal Democrazy Forum ein Panel.
Davon berichtet Clay Shirky hier.
Und ich nehme mir die Freiheit, ein paar wichtige Sätze zu zitieren und zu kommentieren.
All businesses are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences — employees and the world. The increase in the power of both individuals and groups, outside traditional organizational structures, is epochal.
This will result in three types of losses
First, people whose jobs relied on solving a hard problem will lose those jobs when the hard problems disappear.
Creating is hard, filtering is hard, but the basic fact of making acceptable copies of informations a solved problem.
So the $50K campaign soliciting user-generated ads is not a loss of the $300k fees that some professional advertising agency used to charge for it. That kind of work just isn´t worth $300k any more.
The second kind of loss will come from institutional structures that we like as a society, but which are becoming unsupportable.
This happens in journalism and science. No more money for a 15 people staffed Bagdhad bureau of the NYT any more due to Adwords.
The old model of defining a journalist by tying their professional identity to employment by people who own a media outlet is broken.
Professions are getting transformed to activities open to anybody.
“What are we going to do about the negative effects of freedom?”
spam, pro-anorexic groups connecting …
Institutional regulations of the past have to be replaced by incentives.
email-stamps etc.
In my opinion the only way to overcome the negative effects.
Update: Passend dazu ein Streitgespräch zwischen dem Autor Keen und David Weinberger